Wilkinson critique of framing
Blogger Will Wilkinson has posted a lengthy critique of George Lakoff’s “framing” arguments that the Democrats have lost elections because the Republicans have changed the meanings of words. He cites the work of social psychologist Jonathan Haidt to offer a different conclusion: Haidt’s research leads him to posit five psychological foundations of human moral sentiment, each with a distinct evolutionary history and function, which he labels harm, reciprocity, ingroup, hierarchy, and purity. While the five foundations are universal, cultures build upon each to varying degrees. Imagine five adjustable slides on a stereo equalizer that can be turned up or down to produce different balances of sound. An equalizer preset like “Show Tunes” will turn down the bass and “Hip Hop” will turn it up, but neither turn it off. Similarly, societies modulate the dimension of moral emotions differently, creating a distinctive cultural profile of moral feeling, judgment, and justification. If you’re a sharia devotee ready to stone adulterers and slaughter infidels, you have purity and ingroup pushed up to eleven. PETA members, who vibrate to the pain of other species, have turned ingroup way down and harm way up.Rather than recommend that liberals fake religiosity, he offers a different suggestion: Democrats can try to appeal to religious American voters by giving some ground in the culture wars. But it seems unlikely they will find an effective balance. There is no point conceding stuff too trivial to really matter, such as school prayer, and comically pretending to be moved by the pure and the foul. And there is even less point in nominating religiously convincing candidates who really do believe embryos have the spark of divinity, that gay is gross, etc. Socialized health care isn’t worth it. Democrats should play to their own moral-emotional strengths, not apologize for not having different ones. Haidt’s early research on moralized disgust shows that its cultural manifestations vary. The Japanese apparently find it disgusting to fail their station and its duties. And here at home, formerly “repulsive” practices, such as interracial marriage, have become mere curiosities. ...